Marketingová strategie prodeje dámského sportovního oblečení
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Date
2016-06-02
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Abstract
Cílem této bakalářské práce je vypracování nové marketingové strategie prodeje dámského sportovního oblečení firmy Mirka Sport s. r. o.. Téměř veškerá produkce společnosti pokrývá kompletní sortiment dámského sportovního oblečení pro fitness, aerobic, jógu, pilates, zumbu a další dámské pohybové aktivity. Úkolem bylo zmapovat konkurenci a možnosti rozšíření prodeje v libereckém regionu. Provést marketingový průzkum, pomocí kterého zjistit zájem a požadavky zákaznic na tyto výrobky. Na základě shromážděných dat provést marketingovou analýzu. Navrhnout varianty propagace a možnosti rozšíření prodeje.
The aim of this work is to develop a new marketing strategy for the sale of women's sportswear of the Mirka Sport company. Almost all production of the company covers the full range of women's sportswear for fitness, aerobics, yoga, Pilates, Zumba and other women's physical activities. The tasks were to map the competition and possibilities of sale expansion in the Liberec region, to do marketing research and by its means find out the interest and demands of customers for these products, to do the marketing analysis based on the collected data and suggest ways of promotion and possibilities of sale expansion.
The aim of this work is to develop a new marketing strategy for the sale of women's sportswear of the Mirka Sport company. Almost all production of the company covers the full range of women's sportswear for fitness, aerobics, yoga, Pilates, Zumba and other women's physical activities. The tasks were to map the competition and possibilities of sale expansion in the Liberec region, to do marketing research and by its means find out the interest and demands of customers for these products, to do the marketing analysis based on the collected data and suggest ways of promotion and possibilities of sale expansion.
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Mirka Sport, Strategie, Marketingová analýza, Marketingový mix, SWOT analýza, Marketingový výzkum, Mirka Sport, Strategy, Marketing analysis, Marketing mix, SWOT Analysis, Marketing research