Marketingová komunikace internetového obchodu se specifickým zbožím
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Date
2022-05-31
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Abstract
Tato práce je zaměřena na online marketingovou komunikaci. Podává přehled o marketingové komunikaci v online i off-line formě. Dále se zaměřuje na sociální sítě, Instagram a Facebook a popisuje společné znaky komunikace na těchto médiích. Dále vysvětluje jejich rozdíly a důvody, které vedou k výběru Instagramu pro komunikaci firmy Sayu. Práce dále popisuje obecná pravidla pro komunikaci firem na Instagramu a následně uvádí formy instagramové komunikace pro firmu Sayu, po vizuální i obsahové stránce.
This paper is focused on online marketing communication. Provides an overview of marketing communication in online and offline form. It also focuses on social networks, Instagram and Facebook and describes the common features of communication on these media. It also explains their differences and the reasons for choosing Instagram for Sayu communication. The thesis also describes the general rules for communication of companies on Instagram and then lists the forms of instagram communication for the company Sayu, in terms of visual and content.
This paper is focused on online marketing communication. Provides an overview of marketing communication in online and offline form. It also focuses on social networks, Instagram and Facebook and describes the common features of communication on these media. It also explains their differences and the reasons for choosing Instagram for Sayu communication. The thesis also describes the general rules for communication of companies on Instagram and then lists the forms of instagram communication for the company Sayu, in terms of visual and content.
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Marketingová komunikace, Online marketingová komunikace, sociální sítě, Facebook, Instagram, Marketing communication, Online marketing communication, social media, Facebook, Instagram