Marketingová komunikace malého B2B podniku
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Date
2025-06-04
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Abstract
Tato bakalářská práce se zaměřuje na marketingovou komunikaci společnosti působící v oblasti distribuce na B2B a prodeje kuchyňských spotřebičů, ventilační a sanitární techniky. Cílem práce je analyzovat současný stav marketingové komunikace společnosti a navrhnout efektivní marketingovou strategii, která povede ke zvýšení obratu a zvýšení povědomí o značce. Teoretická část se věnuje definici a nástrojům marketingové komunikace. Praktická část zahrnuje analýzu stávajících komunikačních aktivit vybrané firmy a návrh komunikační strategie s ohledem na aktuální trendy a potřeby cílové skupiny.
This bachelor's thesis focuses on the marketing communication of a company operating in the field of B2B distribution and the sale of kitchen appliances, ventilation, and sanitary equipment. The aim of the thesis is to analyze the current state of the company's marketing communication and to propose an effective marketing strategy that will lead to increased turnover and enhanced brand awareness. The theoretical part deals with the definition and tools of marketing communication. The practical part includes an analysis of the company's existing communication activities and a proposal for a communication strategy, taking into account current trends and the needs of the target group.
This bachelor's thesis focuses on the marketing communication of a company operating in the field of B2B distribution and the sale of kitchen appliances, ventilation, and sanitary equipment. The aim of the thesis is to analyze the current state of the company's marketing communication and to propose an effective marketing strategy that will lead to increased turnover and enhanced brand awareness. The theoretical part deals with the definition and tools of marketing communication. The practical part includes an analysis of the company's existing communication activities and a proposal for a communication strategy, taking into account current trends and the needs of the target group.
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Subject(s)
marketingová komunikace, marketingový mix, reklamní kampaň, B2B, B2C, zákazník, propagace, marketing, strategie