Attitudes of manufacturers toward the value attributes of regional product brands

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dc.contributor.authorBeran, Vojtech
dc.contributor.authorDedkova, Jaroslava
dc.contributor.otherEkonomická fakultacs
dc.date.accessioned2024-12-03T11:22:15Z
dc.date.available2024-12-03T11:22:15Z
dc.description.abstractThe increasing consumption of regional products is pivotal in fostering regional development, a phenomenon analyzed in various academic discourses. This article aims to contribute to the existing knowledge base by exploring the attributes of regional brands of products, specifically from the perspective of regional producers (regional brand of product holders). Unfortunately, this topic remains underexplored within academia, resulting in the need for an in-depth investigation. The article undertook a comprehensive analysis of articles in reputable databases such as Web of Science and Scopus, focusing on brand, brand equity, and regional product brands to address this research gap. The primary objective of this article is to describe the attitudes ofregional brand producers towards attributes of brand equity in the case ofregional brand products. The paper also presents the outcomes of quantitative marketing research. The research employed the computer-assisted web interviewing (CAWI) method, collecting data between November and December 2023. The presented research is based on a substantial sample of 101 respondents from the Czech Republic. The statistical software IBM SPS Statistics and XLSTAT program were subsequently used for data calculation and presentation. Semantic differential, descriptive statistics, and hierarchical cluster analysis were applied to the data analysis. It was found that some groups of regional producers have similar attitudes toward the attributes of regional product brands. All results and findings are then discussed. Exploration advances the understanding of regional product brands’ dynamics and provides a valuable foundation for future research in this field.en
dc.formattext
dc.identifier.doi10.15240/tul/001/2024-5-025
dc.identifier.eissn2336-5604
dc.identifier.issn1212-3609
dc.identifier.urihttps://dspace.tul.cz/handle/15240/175634
dc.language.isoen
dc.publisherTechnická Univerzita v Libercics
dc.publisherTechnical university of Liberec, Czech Republicen
dc.publisher.abbreviationTUL
dc.relation.ispartofEkonomie a Managementcs
dc.relation.ispartofEconomics and Managementen
dc.relation.isrefereedtrue
dc.rightsCC BY-NC
dc.subjectRegionen
dc.subjectregional productsen
dc.subjectregional brandingen
dc.subjectbrand equity of regional productsen
dc.subjectregional producersen
dc.subject.classificationM30
dc.subject.classificationM31
dc.subject.classificationM37
dc.titleAttitudes of manufacturers toward the value attributes of regional product brandsen
dc.typeArticleen
local.accessopen
local.citation.epage191
local.citation.spage176
local.facultyFaculty of Economics
local.filenameEM_4_2024_11
local.fulltextyes
local.relation.abbreviationE+Mcs
local.relation.abbreviationE&Men
local.relation.issue4
local.relation.volume27
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