Investigating the Perceived Importance and Motivation of the Students of the EUBA Faculty of Commerce Towards the Deposit Refund System
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Technická Univerzita v Liberci
Technical university of Liberec, Czech Republic
Technical university of Liberec, Czech Republic
Abstract
The article deals with ecological awareness and consumer behaviour. The aim of the article is to examine a cohort of students at the University of Economics in Bratislava, specifically students of the Faculty of Commerce, in the context of ecological behaviour. In the article, we focus on (1) identifying the perceived importance and motivation for Deposit Refund System (DRS) in the context of the student's gender and educational level. We also examine the connection between perceived importance and motivation for DRS. In our work, we use primary research, which we evaluate with the help of statistical methods. The results indicate that gender has a significant effect on the perceived importance of the DRS, but a university degree does not. Within the framework of perceived motivation, the investigated factors did not have a significant impact. It can be concluded that there is a link between the importance and motivation for DRS in the studied cohort. The results can be used to raise ecological awareness.
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the Deposit Refund System, ecology, sustainability, consumers’ behaviour
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978-80-7494-627-1