Pitfalls of Strategy Creation and Selection after COVID-19
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Date
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Technická Univerzita v Liberci
Technical university of Liberec, Czech Republic
Technical university of Liberec, Czech Republic
Abstract
We see a possibility for researching the issue of strategic processes as a whole in companies, as there are publications on individual strategic processes, but from the point of view of the complete picture in company, the view of the intervention of foreign capital is absent. We want to point out significant differences in individual management strategic processes, while pointing out the difference in the functioning of companies with and without the participation of foreign capital. The method of data collection was carried out on the basis of a questionnaire survey, which consisted of 5 parts of the strategic process, namely: Vision, mission, goals; Analysis of the external environment; Analysis of the internal environment; Choosing and creating a strategy; Strategy implementation and control. The factor Participation of foreign capital was selected for the purposes of the work. The participation of foreign capital in companies has a fundamental impact on strategic processes and companies’ sustainability and efficiency, as our results suggest. In our conclusion, investigating the issue of foreign capital participation has a fundamental impact on understanding the business environment. For the sustainability of a high-quality business, we consider updating and understanding the issue to be an important point for efficiency and sustainability.
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Subject(s)
foreign capital, strategic management, strategy, efficiency, sustainability
Citation
ISSN
ISBN
978-80-7494-627-1