Fairtrade Town Certification in the Czech Republic

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dc.contributor.authorHommerová, Dita
dc.contributor.authorKrylová, Marie
dc.contributor.otherEkonomická fakultacs
dc.date.accessioned2023-09-27T12:40:58Z
dc.date.available2023-09-27T12:40:58Z
dc.description.abstractThis article presents the topic of Fairtrade Town certification, the conditions associated with obtaining it and the potential for its holders. Quantitative research was carried out on the example of a selected Czech town in order to determine the awareness of the town and its surrounding area about the Fairtrade label as such and the potential willingness and interest to support the town's application for Fairtrade Town certification. Furthermore, a benchmarking analysis of existing Czech Fairtrade towns was prepared. The results of the research were then used for suggestions that can help the selected town to become a successful applicant for Fairtrade Town certification and for other Czech towns as a possibility to steer their future, taking into account the implementation of sustainable development goals, where the Fairtrade issue clearly belongs. The results of the research have shown that the residents of the town, and in their perception the town as such, are not yet ready for the process of Fairtrade Town certification and its active implementation. However, due to the growing interest in this topic and the marketing and communication activities of various stakeholders, it can be expected that in the short or medium term the selected town will be able to apply for Fairtrade Town certification.en
dc.formattext
dc.identifier.doi10.15240/tul/009/lef-2023-14
dc.identifier.isbn978-80-7494-627-1
dc.identifier.urihttps://dspace.tul.cz/handle/15240/172830
dc.language.isoen
dc.publisherTechnická Univerzita v Libercics
dc.publisherTechnical university of Liberec, Czech Republicen
dc.publisher.abbreviationTUL
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dc.relation.isbasedonGMEINER, E., HERRMANN, L. REITHINGER, M (2021). Fairer Handel als Priorität – Wie die Kampagne „Fairtrade-Towns“ zur Umsetzung der Nachhaltigkeitsziele beiträgt. Nachhaltiger Konsum. https://doi.org/10.1007/978-3-658-33353-9_13
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dc.relation.isbasedonSAMUEL, A. & PEATTIE, K. (2015). Grounded Theory as a Macromarketing Methodology: Critical Insights from Researching the Marketing Dynamics of Fairtrade Towns. Journal of Macromarketing, 36 (1). https://doi.org/10.1177/0276146715608920
dc.relation.isbasedonSAMUEL, A., PEATTIE, K. & HERMAN, A. (2020). Fairtrade towns: Unpacking the dynamics of locally developed ethical retail geographies. Geoforum, 117, 114 – 123. https://doi.org/10.1016/j.geoforum.2020.09.012
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dc.relation.ispartofLiberecké ekonomické fórum 2023cs
dc.relation.ispartofLiberec Economic Forum 2023en
dc.subjectFairtrade Townen
dc.subjectcertificationen
dc.subjectquantitative researchen
dc.subjectbenchmarkingen
dc.subject.classificationA13
dc.subject.classificationL31
dc.subject.classificationM14
dc.subject.classificationQ01
dc.titleFairtrade Town Certification in the Czech Republicen
dc.typeproceeding paperen
local.accessopen
local.citation.epage133
local.citation.spage122
local.facultyFaculty of Economics
local.fulltextyes
local.relation.abbreviationLEFcs
local.relation.abbreviationLEFen
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