THE IMPACT OF MARKETING INNOVATION ON THE COMPETITIVENESS OF ENTERPRISES IN THE CONTEXT OF INDUSTRY 4.0
Date
2018-01-01
Journal Title
Journal ISSN
Volume Title
Publisher
Tomas Bata University in Zlin
Abstract
Description
Subject(s)
competitiveness, innovative marketing, industry 4.0, digitalization, impact of marketing innovations
Citation
ISSN
1804-171X