THE IMPACT OF MARKETING INNOVATION ON THE COMPETITIVENESS OF ENTERPRISES IN THE CONTEXT OF INDUSTRY 4.0
Date
2018
Journal Title
Journal ISSN
Volume Title
Publisher
Tomas Bata University in Zlin
Abstract
Description
Subject(s)
competitiveness, innovative marketing, industry 4.0, digitalization, impact of marketing innovations
Citation
ISSN
1804-171X