THE IMPACT OF MARKETING INNOVATION ON THE COMPETITIVENESS OF ENTERPRISES IN THE CONTEXT OF INDUSTRY 4.0

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dc.contributor.authorUngerman Otakarcs
dc.contributor.authorDědková Jaroslavacs
dc.contributor.authorGurinová Kateřinacs
dc.date.accessioned2020-06-08T09:27:15Z
dc.date.available16-25-2018en
dc.date.available2020-06-08T09:27:15Z
dc.date.issued2018-01-01cs
dc.date.updated28-57-2019en
dc.format.extent17cs
dc.identifier.doi10.7441/joc.2018.02.09
dc.identifier.issn1804-171Xcs
dc.identifier.urihttps://dspace.tul.cz/handle/15240/155012
dc.language.isoengcs
dc.publisherTomas Bata University in Zlincs
dc.publisher.cityZlíncs
dc.relation.ispartofJournal of Competitivenessen
dc.relation.ispartofseries1cs
dc.relation.urihttp://www.cjournal.cz/cs
dc.riv.kontrolni-cislo192065241cs
dc.riv.specifikaceRIV/46747885:24310/18:00005602!RIV19-MSM-24310___cs
dc.subjectcompetitivenesscs
dc.subjectinnovative marketingcs
dc.subjectindustry 4.0cs
dc.subjectdigitalizationcs
dc.subjectimpact of marketing innovationscs
dc.titleTHE IMPACT OF MARKETING INNOVATION ON THE COMPETITIVENESS OF ENTERPRISES IN THE CONTEXT OF INDUSTRY 4.0en
dc.titleThe Impact of Marketing Innovation on the Competitiveness of Enterprises in the Context of Industry 4.0cs
local.citation.epage132-148cs
local.citation.spage132-148cs
local.identifier.publikace5602
local.identifier.wok437712800009en
local.relation.issue2cs
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