THE IMPACT OF MARKETING INNOVATION ON THE COMPETITIVENESS OF ENTERPRISES IN THE CONTEXT OF INDUSTRY 4.0
dc.contributor.author | Ungerman Otakar | cs |
dc.contributor.author | Dědková Jaroslava | cs |
dc.contributor.author | Gurinová Kateřina | cs |
dc.date.accessioned | 2020-06-08T09:27:15Z | |
dc.date.available | 16-25-2018 | en |
dc.date.available | 2020-06-08T09:27:15Z | |
dc.date.issued | 2018 | cs |
dc.date.updated | 28-57-2019 | en |
dc.format.extent | 17 | cs |
dc.identifier.doi | 10.7441/joc.2018.02.09 | |
dc.identifier.issn | 1804-171X | cs |
dc.identifier.uri | https://dspace.tul.cz/handle/15240/155012 | |
dc.language.iso | eng | cs |
dc.publisher | Tomas Bata University in Zlin | cs |
dc.publisher.city | Zlín | cs |
dc.relation.ispartof | Journal of Competitiveness | en |
dc.relation.ispartofseries | 1 | cs |
dc.relation.uri | http://www.cjournal.cz/ | cs |
dc.riv.kontrolni-cislo | 192065241 | cs |
dc.riv.specifikace | RIV/46747885:24310/18:00005602!RIV19-MSM-24310___ | cs |
dc.subject | competitiveness | cs |
dc.subject | innovative marketing | cs |
dc.subject | industry 4.0 | cs |
dc.subject | digitalization | cs |
dc.subject | impact of marketing innovations | cs |
dc.title | THE IMPACT OF MARKETING INNOVATION ON THE COMPETITIVENESS OF ENTERPRISES IN THE CONTEXT OF INDUSTRY 4.0 | en |
dc.title | The Impact of Marketing Innovation on the Competitiveness of Enterprises in the Context of Industry 4.0 | cs |
local.citation.epage | 132-148 | cs |
local.citation.spage | 132-148 | cs |
local.identifier.publikace | 5602 | |
local.identifier.wok | 437712800009 | en |
local.relation.issue | 2 | cs |
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