The Influence of Review Richness and Valence on the E-WOM Trustworthiness

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dc.contributor.authorBatumalai, Theventharan
dc.contributor.otherEkonomická fakultacs
dc.date.accessioned2023-09-27T12:41:02Z
dc.date.available2023-09-27T12:41:02Z
dc.description.abstractThis study aims to examine the relationship between review richness and valence in the context of the trustworthiness of electronic word-of-mouth when choosing a coffee shop. The study collected data through an experiment on a simulated restaurant aggregator platform involving eight coffee shops and reviews with varying richness and valence. Participants (130 individuals) were asked to rate the cafés based on their preferences for selecting one. The findings highlight the relative importance of review richness compared to the review's positive or negative sentiment in influencing trustworthiness. Moreover, the study reveals that review richness has a more significant impact on credibility for positive than negative valence. Consumers associate richer reviews with higher quality and credibility, while shorter, less detailed reviews are deemed less valuable to provide sufficient evidence to enhance trustworthiness.en
dc.formattext
dc.identifier.doi10.15240/tul/009/lef-2023-34
dc.identifier.isbn978-80-7494-627-1
dc.identifier.urihttps://dspace.tul.cz/handle/15240/172850
dc.language.isoen
dc.publisherTechnická Univerzita v Libercics
dc.publisherTechnical university of Liberec, Czech Republicen
dc.publisher.abbreviationTUL
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dc.relation.ispartofLiberecké ekonomické fórum 2023cs
dc.relation.ispartofLiberec Economic Forum 2023en
dc.subjectOnline reviewsen
dc.subjecte-WOMen
dc.subjectReview valenceen
dc.subjectReview richnessen
dc.subjectTrustworthinessen
dc.subject.classificationM30
dc.subject.classificationM31
dc.titleThe Influence of Review Richness and Valence on the E-WOM Trustworthinessen
dc.typeproceeding paperen
local.accessopen
local.citation.epage318
local.citation.spage313
local.facultyFaculty of Economics
local.fulltextyes
local.relation.abbreviationLEFcs
local.relation.abbreviationLEFen
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