FINANCIAL CAPABILITY AND TECHNOLOGY IMPLICATIONS FOR ONLINE SHOPPING

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dc.contributor.authorÇera, Gentjan
dc.contributor.authorPhan, Quyen Phu Thi
dc.contributor.authorAndroniceanu, Armenia
dc.contributor.authorÇera, Edmond
dc.contributor.otherEkonomická fakultacs
dc.date.accessioned2020-06-04T08:31:47Z
dc.date.available2020-06-04T08:31:47Z
dc.description.abstractTo promote online shoppers’ long-term interest, consumers need to have the knowledge and ability to avoid problems with fi nancial issues. Financial capability helps to put consumers on the path to a sustainable fi nancial future. However, previous studies only focused on fi nancial capability in a fi nancial context. To handle personal fi nance systematically and successfully in an online setting, this study extends an enhanced understanding of how fi nancial capability on online consumer behaviour. Based on the data of 690 respondents collected by a face-to-face from eight main regions in Albania, this study employed principal components analysis and logistic regression in order to investigate the effect of consumers’ fi nancial capabilities and technology use on the decision to purchase online. The outcome of this study fi rstly identifi es six dimensions of fi nancial capabilities, namely, digital banking usage, fi nancial service risk, fi nancial advice, payment risk, risk tolerance, and fi nancial attitude. Secondly, the fi nding revealed that individuals who use smartphones and administrate a social media account, are more likely to involve in purchasing through online channels. Moreover, the decision to purchase online is more prone for those individuals who manifest high levels in digital banking usage, fi nancial advice, prior bank experience and technology usage, and low levels in attitude towards payment risk and attitude towards risk tolerance. This paper offers useful insights concerning the determinants of online purchasing by combining individuals’ fi nancial capability, technology and social media usage along with its demographic characteristics. In term of practical contribution, this study provides a useful model by incorporating for measuring and managing consumers’ fi nancial capability to enhance their involvement and to reduce their cognitive dissonance in the online shopping context. This study also contributes to the accumulated knowledge and encourages consumers to use digital banking and consult their fi nancial issues when purchasing online.en
dc.formattext
dc.identifier.doi10.15240/tul/001/2020-2-011
dc.identifier.eissn2336-5604
dc.identifier.eissn2336-5604
dc.identifier.issn1212-3609
dc.identifier.urihttps://dspace.tul.cz/handle/15240/154925
dc.language.isoen
dc.publisherTechnická Univerzita v Libercics
dc.publisherTechnical university of Liberec, Czech Republicen
dc.publisher.abbreviationTUL
dc.publisher.abbreviationTUL
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dc.relation.ispartofEkonomie a Managementcs
dc.relation.ispartofEconomics and Managementen
dc.relation.isrefereedtrue
dc.relation.isrefereedtrue
dc.rightsCC BY-NC
dc.subjectfinancial capabilityen
dc.subjectlogistic regressionen
dc.subjectonline shoppingen
dc.subjectprior bank experienceen
dc.subjectsmartphoneen
dc.subjectsocial mediaen
dc.subject.classificationG53
dc.subject.classificationD91
dc.titleFINANCIAL CAPABILITY AND TECHNOLOGY IMPLICATIONS FOR ONLINE SHOPPING
dc.typeArticle
local.accessopen
local.citation.epage172
local.citation.spage156
local.facultyFaculty of Economics
local.filenameEM_2_2020_11
local.fulltextyes
local.relation.abbreviationE+M
local.relation.abbreviationE&Men
local.relation.issue2
local.relation.volume23
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