Research on citizens’ behavior in relation to the use of re-use centers and re-use points

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dc.contributor.authorHes, Ales
dc.contributor.authorSvecova, Martina
dc.contributor.authorHinke, Jana
dc.contributor.authorSalkova, Daniela
dc.contributor.otherEkonomická fakultacs
dc.date.accessioned2025-09-03T08:44:54Z
dc.date.available2025-09-03T08:44:54Z
dc.description.abstractThe article explores the attitudes and behavior of Czech consumers aged 18+ towards the adoption of secondhand goods within the framework of the circular economy. While the European Union’s Circular economy action plan emphasizes sustainable production and consumption, consumer resistance to re-used goods remains a barrier. The exploratory study aims to identify the perception/attitude/relationship of the Czech population towards the purchase of used items. Detailed knowledge of the customer is an elementary base for the market of re-used products to grow. The research objective is divided into three partial objectives: identifying the main customer segments in secondhand markets, evaluating the reasons for and against purchasing re- used items, and assessing the perceived suitability of various product categories for secondhand trading. Conducted in June 2024, the research involved an online survey of 1,300 respondents across the Czech Republic. Ajzen’s theory of planned behavior (TPB) was employed to structure the questionnaire, while data analysis utilized Pearson’s χ²-test of independence to examine relationships between categorical variables. In some instances, complementary methods were employed. The findings indicate that younger consumers and those actively employed are more inclined to purchase re-used goods, while older individuals and pensioners show higher reluctance. Cars, art, and books were viewed as highly suitable for secondhand markets, whereas casual footwear was ranked lower. The results also suggest that Czech consumers are generally open to the secondhand market and each product category has corresponding group of customers who find the product suitable to sell. This research contributes to the literature on the circular economy by highlighting how targeted business and marketing strategies can address consumer resistance, ultimately fostering sustainable consumption.en
dc.formattext
dc.identifier.doi10.15240/tul/001/2025-3-011
dc.identifier.eissn2336-5604
dc.identifier.issn1212-3609
dc.identifier.urihttps://dspace.tul.cz/handle/15240/177927
dc.language.isoen
dc.publisherTechnická Univerzita v Libercics
dc.publisherTechnical university of Liberec, Czech Republicen
dc.publisher.abbreviationTUL
dc.relation.ispartofEkonomie a Managementcs
dc.relation.ispartofEconomics and Managementen
dc.relation.isrefereedtrue
dc.rightsCC BY-NC
dc.subjectBehavioral analysesen
dc.subjectconsumption patternsen
dc.subjectenvironmental economicsen
dc.subjectmarketingen
dc.subjectproduct segmentsen
dc.subject.classificationQ53
dc.subject.classificationQ56
dc.subject.classificationO12
dc.subject.classificationM31
dc.titleResearch on citizens’ behavior in relation to the use of re-use centers and re-use pointsen
dc.typeArticleen
local.accessopen
local.citation.epage194
local.citation.spage176
local.facultyFaculty of Economics
local.filenameEM_3_2025_11
local.fulltextyes
local.relation.abbreviationE+Mcs
local.relation.abbreviationE&Men
local.relation.issue3
local.relation.volume28
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