Atraktivita politických stran z pohledu prvovoličů
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Abstract
Diplomová práce vymezuje základní charakteristiky prvovoličů jako sociologické kategorie, zaměřuje se na problematický vztah mezi politickými stranami a prvovoliči, a to především v oblasti volebního chování a politického marketingu. Popisuje, jakým způsobem komunikují politické strany s mladými voliči a jak je tato komunikace efektivní. Úroveň zapojení mladých voličů je následně ilustrováno na příkladech celostátních voleb, které proběhly v posledních letech, se zaměřením na volby do Poslanecké sněmovny Parlamentu ČR v roce 2021. Volební chování mladých občanů v České republice je následně inspirací pro výzkum zaměřený na atraktivitu politických stran z pohledu prvovoličů na dvou typech středních škol. Zde jsou kromě vzájemného vztahu mezi politickými stranami a mladými voliči zjišťovány i hlavní společenská témata, která jsou pro mladou generaci v rámci politických preferencí důležitá.
The diploma thesis defines the basic characteristics of first-time voters as a sociological category, focuses on the problematic relationship between political parties and first-time voters, especially in the field of electoral behaviour and political marketing. It describes how political parties communicate with young voters and how effective this communication is. The level of involvement of young voters is subsequently illustrated by examples of national elections that have taken place in recent years, with a focus on the elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2021. The voting behaviour of young citizens in the Czech Republic is subsequently an inspiration for research focused on the attractiveness of political parties from the point of view of first-time voters at two types of secondary schools. Here, in addition to the mutual relationship between political parties and young voters, the main social topics that are important for the young generation in terms of political preferences are also investigated.
The diploma thesis defines the basic characteristics of first-time voters as a sociological category, focuses on the problematic relationship between political parties and first-time voters, especially in the field of electoral behaviour and political marketing. It describes how political parties communicate with young voters and how effective this communication is. The level of involvement of young voters is subsequently illustrated by examples of national elections that have taken place in recent years, with a focus on the elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2021. The voting behaviour of young citizens in the Czech Republic is subsequently an inspiration for research focused on the attractiveness of political parties from the point of view of first-time voters at two types of secondary schools. Here, in addition to the mutual relationship between political parties and young voters, the main social topics that are important for the young generation in terms of political preferences are also investigated.
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prvovolič, politická strana, volební chování, politický marketing, Poslanecká sněmovna Parlamentu České republiky, parlament, volby, politická komunikace, média, politická participace, nevolič