The new technologies as the source of competitive advantage of hotels
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Date
2013-08
Authors
Journal Title
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Volume Title
Publisher
Technická Univerzita v Liberci
Technical university of Liberec, Czech Republic
Technical university of Liberec, Czech Republic
Abstract
The objective of the paper is to present the role of new technologies in gaining competitive advantage by hotels at the tourist services market. In order to meet the set research objective in-depth interviews, supported by a questionnaire survey, were held in February and March 2013. The respondents were represented by management personnel of the selected hotels functioning in Lower Silesia region. Empirical part of the paper was preceded by theoretical discussion regarding the essence and sources of competitive advantage, as well as the role of new technologies in its establishment. The obtained research results indicate that hotels implement new technologies mainly focused in the field of ICT (Information and Communications Technology) at the level of customer service, including front office. New solutions cover, in fact, all areas of hotel functioning, however, they are most frequently implemented in the area of front office, sales and marketing.
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Subject(s)
new technology, competitive advantage, hotel
Citation
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ISSN
ISBN
978-80-7372-953-0