Marketingová komunikace katedry designu FT, TUL
Title Alternative:MARKETING COMMUNICATION OF DEPARTMENT OF DESIGN OF THE FACULTY OF TEXTILE ENGINEERING, THE TECHNICAL UNIVERSITY OF LIBEREC
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Date
2007
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Technická Univerzita v Liberci
Abstract
Marketingová komunikace je součástí marketingového mixu. Nástroje marketingové komunikace slouží k propagaci výrobků nebo image firmy. Katedra designu Fakulty textilní, Technické univerzity v Liberci se věnuje různým aktivitám. Její studenti se účastní soutěží a veletrhů a výstav. Katedra pořádá výstavy a módní přehlídky. Odloučeným pracovištěm katedry designu je Galerie N v Jablonci nad Nisou. Zde jsou vystavována díla studentů, pedagogů, škol a umělců. Marketingovým výzkumem jsme zjišťovali povědomost obyvatel Jablonce n. N. o Galerii N. Pro zlepšení komunikace Galerie N je v závěru práce navržena propagace na jablonecku.
Marketing communication is a part of Marketing mix. Tools of Marketing communication make for the propagation of products or image of companies. Department of Design of the Fakulty of Textile Engineering, the Technical University of Liberec is attended to different activities. Students come into competitions, fairs and expositions. Design Institute arrange expositions and fashion shows. Separated workplace of Design Institute is Galerie N in the town Jablonec nad Nisou. Productions of students, pedagogues, schools and artists are exposed here. We made inquiry consciousness townspeople about Galerie N by Marketing research. Propagation of Galerie N is make a suggestion in close of work. Propagation is suggest for better communication in Jablonec region.
Marketing communication is a part of Marketing mix. Tools of Marketing communication make for the propagation of products or image of companies. Department of Design of the Fakulty of Textile Engineering, the Technical University of Liberec is attended to different activities. Students come into competitions, fairs and expositions. Design Institute arrange expositions and fashion shows. Separated workplace of Design Institute is Galerie N in the town Jablonec nad Nisou. Productions of students, pedagogues, schools and artists are exposed here. We made inquiry consciousness townspeople about Galerie N by Marketing research. Propagation of Galerie N is make a suggestion in close of work. Propagation is suggest for better communication in Jablonec region.
Description
katedra: KHT; rozsah: 42 s., 8 s. příloh
Subject(s)
komunikace, reklama, výstava, propagace, communication, advertisement, exposition, propagation