Possibilities for the use of marketing communication by German companies in the field of wine tourism
Date
2017
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
GUC - Verlag der Gesellschaft für Unternehmensrechnung und Controlling
Abstract
Description
Subject(s)
wine tourism, marketing communication, multiplier effect, communication strategy
Citation
Item identifier
ISSN
ISBN
978-3-86367-051-1