Návrh marketingové komunikace pro firmu BIVIO Milano
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Abstract
Cílem této práce je návrh marketingové komunikace pro firmu BIVIO Milano, na základě dat získaných realizací marketingového průzkumu a informací zpracovaných v teoretické části. Pozornost je zde zaměřena především na marketingovou komunikaci, nové trendy v marketingové komunikaci a guerilla marketing.
The objective of this work is to design marketing communication for BIVIO Milano company. This is based on data gathered from marketing research and information processed in the theoretical part of work. The focus here is largely on marketing communication, new trends found within it and guerilla marketing.
The objective of this work is to design marketing communication for BIVIO Milano company. This is based on data gathered from marketing research and information processed in the theoretical part of work. The focus here is largely on marketing communication, new trends found within it and guerilla marketing.
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Marketingová komunikace, Guerilla marketing, Marketingový průzkum, Věrnostní program, Internet, Marketing communication, Guerilla marketing, Marketing research, Loyalty program, Internet