Business plan for an introduction of a new project on the Czech market
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Práce se zabývá tématikou jedné z forem alternativního bydlení v minimalistických domech, v anglosaských zemích nazývaných pojmem Tiny house, v kontextu tvorby podnikatelského plánu zabývajícího se založením start-up firmy v tomto odvětví. V teoretické části práce poskytuje klíčová východiska tématiky: Prvním tematickým východiskem je založení firmy formou Start-up, druhým východiskem je podnikatelský plán, jeho smysl a struktura. Třetím tematickým východiskem je kapitola, pojednávající o specifikách kultury bydlení v daném typu domů. Kapitola také pojednává o problematice bydlení v těchto domech a jejich charakteristikách. V praktické části text nabízí podrobný podnikatelský plán, rozvíjející projekt založení a fungování firmy NatureApartment, zabývající se organizací výroby a prodejem malých mobilních dřevostaveb typu Tiny house. Práce poskytuje materiál, jež může být prakticky využit v podnikatelském prostředí.
The diploma thesis concerns the topic of one of the forms of alternative living in minimalist houses, in the Anglo-Saxon countries called a Tiny house, in the context of creating a business plan to establish a start-up company in this sector. The theoretical part of the paper provides key points of the subject: The first thematic point is the establishment of a company in the form of a start-up, the second thematic point is a business plan, its purpose and structure. The third thematic point deals with the movement of living in tiny houses, which began in the United States of America. This chapter also concerns living in tiny houses and their characteristics. In the practical part, the text provides a detailed business plan, following the project of the establishment and the operation of the company NatureApartment, which organizes production and sales of small transportable wooden buildings of the tiny house type. The paper provides material that can be practically used in a business environment.
The diploma thesis concerns the topic of one of the forms of alternative living in minimalist houses, in the Anglo-Saxon countries called a Tiny house, in the context of creating a business plan to establish a start-up company in this sector. The theoretical part of the paper provides key points of the subject: The first thematic point is the establishment of a company in the form of a start-up, the second thematic point is a business plan, its purpose and structure. The third thematic point deals with the movement of living in tiny houses, which began in the United States of America. This chapter also concerns living in tiny houses and their characteristics. In the practical part, the text provides a detailed business plan, following the project of the establishment and the operation of the company NatureApartment, which organizes production and sales of small transportable wooden buildings of the tiny house type. The paper provides material that can be practically used in a business environment.
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Alternativní bydlení, minimalistické domy, podnikatelský plán, start-up projekt, Tiny house, Alternative housing, business plan, minimalist houses, start-up project, Tiny house