The (In)Effectiveness of In-stream Video Ads
Date
2019-01-01
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
IGI Global
Abstract
Description
Subject(s)
Video Marketing, Online Advertising, Non-Skippable Instream Ads, Skippable Instream Ads, Native Advertising, Play Rate, Video Views, Instagram Stories, Vertical Video
Citation
ISSN
ISBN
978-1-79981-618-8