The (In)Effectiveness of In-stream Video Ads

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dc.contributor.authorSemerádová Terezacs
dc.contributor.authorWeinlich Petrcs
dc.date.accessioned2020-06-08T09:44:02Z
dc.date.available05-14-2019en
dc.date.available2020-06-08T09:44:02Z
dc.date.issued2019cs
dc.date.updated17-13-2020en
dc.format.extent20cs
dc.identifier.doi10.4018/978-1-7998-1618-8.ch008
dc.identifier.isbn978-1-79981-618-8cs
dc.identifier.urihttps://dspace.tul.cz/handle/15240/156048
dc.language.isoengcs
dc.publisherIGI Globalcs
dc.publisher.cityPennsylvania, USAcs
dc.relation.ispartofImpacts of Online Advertising on Business Performanceen
dc.relation.ispartofseries0cs
dc.relation.urihttps://www.igi-global.com/viewtitle.aspx?TitleId=241763cs
dc.riv.kontrolni-cislo192185152cs
dc.riv.kontrolni-cislo192195138cs
dc.riv.specifikaceRIV/46747885:24310/19:00006712!RIV20-MSM-24310___cs
dc.riv.specifikaceRIV/46747885:24310/19:00006712!RIV20-TA0-24310___cs
dc.subjectVideo Marketingcs
dc.subjectOnline Advertisingcs
dc.subjectNon-Skippable Instream Adscs
dc.subjectSkippable Instream Adscs
dc.subjectNative Advertisingcs
dc.subjectPlay Ratecs
dc.subjectVideo Viewscs
dc.subjectInstagram Storiescs
dc.subjectVertical Videocs
dc.titleThe (In)Effectiveness of In-stream Video Adscs
local.citation.epage200-225cs
local.citation.spage200-225cs
local.identifier.publikace6712
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