Internacionalizace podniku v průmyslovém sektoru
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Abstract
Diplomová práce na téma internacionalizace vybraného podniku v průmyslovém sektoru se zabývá problematikou, zda zvolený podnik je vhodný k internacionalizaci a vybraný trh je ideální ke vstupu či nikoliv. Pro tuto diplomovou práci byla zvolena společnost, která působí na tuzemském trhu v průmyslové oblasti. Hlavní náplní teoretické části práce je přiblížení pojmů internacionalizace, malé a středníky podniky či vybrané formy vstupu, zejména pak obchodní zastoupení vzhledem k praktické části práce. Cílem této práce je vyhodnocení situace, zda vybraný podnik má provést vstup na zvolený slovenský trh. Tomu předchází v praktické části představení podniku a uvedení podnětu pro vstup, dále je provedena analýza slovenského trhu a její vyhodnocení, které vede k rozhodnutí, zda zahájit internacionalizaci či nikoliv.
This master dissertation on Internationalization of the enterprise in the industrial sector deals with the interconnection, whether is the chosen enterprise suitable for internationalization and the selected market is ideal for entry or not. For this master dissertation was chosen the enterprise, which operates in Czech Republic in the industrial area. The main part of the theoretical part of this dissertation is an approximation of the terms like internationalization, small and medium enterprises or selected forms of entry, especially the business representation with the regard to the practical part. The goal of this dissertation is to evaluate the situation, whether the selected enterprise should make the is to entery to the selected market on Slovakia. Previously the enterprise was introduced in the practical part, after that is also written an impulse for entry on the foreign market. After that is made an analysis of the market in Slovakia and there is also the evaluation, which leads to the decision, whether to start internationalization or not.
This master dissertation on Internationalization of the enterprise in the industrial sector deals with the interconnection, whether is the chosen enterprise suitable for internationalization and the selected market is ideal for entry or not. For this master dissertation was chosen the enterprise, which operates in Czech Republic in the industrial area. The main part of the theoretical part of this dissertation is an approximation of the terms like internationalization, small and medium enterprises or selected forms of entry, especially the business representation with the regard to the practical part. The goal of this dissertation is to evaluate the situation, whether the selected enterprise should make the is to entery to the selected market on Slovakia. Previously the enterprise was introduced in the practical part, after that is also written an impulse for entry on the foreign market. After that is made an analysis of the market in Slovakia and there is also the evaluation, which leads to the decision, whether to start internationalization or not.
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Malé a střední podniky, internacionalizace, veřejné zakázky, FIDIC, společnost Gerex Liberec, sro, slovenský trh, obchodní zastoupení, Small and medium enterprises, internationalization, tendering process, FIDIC, enterprise Gerex Liberec, sro, Slovakia market, business represent