Návrh provozovny s prodejem textilu
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Abstract
Bakalářská práce se věnuje návrhu na založení provozovny kombinující prodej textilu a kavárny. Práce se zaměřuje na charakteristiku podniku, výběr formy podnikání, stanovení krátkodobých i dlouhodobých cílů. Díky analýze konkurence jsou zodpovězeny provozní a personální otázky. Neméně důležitou součástí je taktéž volba názvu a loga s tím související návrh propagace. Na závěr je uvedeno ekonomické zhodnocení, tedy rozhodnutí o tom, zda podnik bude otevřen či nikoliv.
The barchelor thesis is devoted to a proposal of estabilishment of a shop with textile and café. The thesis focuses on a characteristics of the company, the choice of business form and a setting of short-term and long-term goals of the company. Thanks to competitive analysis operational and personal questions are answered. Equally importatnt is a choice of a company name and logo which is associated with promotion proposal. Finally, there is an economic evaluation and decision whether or not the business will be open.
The barchelor thesis is devoted to a proposal of estabilishment of a shop with textile and café. The thesis focuses on a characteristics of the company, the choice of business form and a setting of short-term and long-term goals of the company. Thanks to competitive analysis operational and personal questions are answered. Equally importatnt is a choice of a company name and logo which is associated with promotion proposal. Finally, there is an economic evaluation and decision whether or not the business will be open.
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Podnikatelský záměr, založení podniku, konkurence, propagace, Business plan, company estabilishment, competitivers, promotion