Browsing by Author "Boleslav, Tomáš"
Now showing 1 - 6 of 6
Results Per Page
Sort Options
- Item
- ItemInternetová reklama a její použití v elektronickém obchodování(Technická Univerzita v Liberci, 2009) Boleslav, Tomáš; Krausová, AndreaThis work deals with the problems of current internet advertising. The aim is to collect and describe all information needed to understand internet advertising as an important part of internet marketing. Except the theoretical and generally known information I describe my experience, knowledge and perceptions which I gained through my work in the companies MITON CZ, s.r.o. and Pixmac s.r.o. The practical part of the work describes the process of creation of the internet advertising which Pixmac s.r.o. uses. The whole work is divided into 4 parts: Theoretical resources of communication, Theoretical resources of advertising, Internet advertising and its using for an e-commerce, and Measurement of efficiency of internet advertising. In the part Theoretical resources of communication, the main information are about communication. In chapter Theoretical resources of advertising are described the main types of advertising. Internet advertising and its using for an e-commerce includes an instruction how to create and optimize an internet advertising campaign. In the last part Measurement of the efficiency of internet advertising, the main methods of measurement of the efficiency of internet advertising are described there.
- ItemNávrh vhodné strategie internetového marketingu IS Firon(Technická Univerzita v Liberci, 2011) Boleslav, Tomáš; Antlová, KláraThe diploma thesis focuses on the description of the online marketing and its problems. The aim of this thesis is to describe principles of online marketing, especially promotion phase, campaigns measurement and their evaluation, so that there are only positive, but not only financial, results. Except the theoretical and generally known information, I have used my own knowledge and remarks gained during more than 3 years experience in internet marketing. In the practical part, all findings are applied to the online information system Firon. The first chapter contains the theoretical information about internet marketing. In the next chapter, Introduction of Information System Firon, there are described the main parts of the IS Firon. The third chapter is called Determination of Appropriate Metrics of Internet Marketing and provides key metrics, which are then used to evaluate the success of the recommended marketing strategy. In the next chapter we can find the practical proposals of online marketing strategy for IS Firon and its implementation. Status of Measured Metrics and their Comparison with Initial Conditions is the last chapter and compares the state of previously determined metrics before and after the implementation of the proposed marketing strategy.
- ItemNávrh vhodné strategie internetového marketingu IS FironBoleslav, Tomáš
- ItemNávrh zásad budování elektronického obchoduBoleslav, Tomáš
- ItemNávrh zásad budování elektronického obchodu(Technická Univerzita v Liberci, 2009) Boleslav, Tomáš; Antlová, Klára