Browsing by Author "Škorpilová, Pavla"
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- ItemAnalýza motocyklového trhu Ruska a vstup na trh s daným výrobkem značky JAWA.(Technická Univerzita v Liberci, 2010) Škorpilová, Pavla; Kraft, JiříThere is no doubt, there would be no success without company competitiveness, especially on the motorcycle market. Every company is searching for the most suitable markets for their products, considering all opportunities and risks involved and try to declare, which product would suit the target market best. Therefore, the first part of the study is covering particular international business theories and the competitiveness theory of the company. Afterwards, using PEST, Porters five forces, SWOT and BCG matrix, the current stage of the competitive environment of the company and its position on the czech motorcycle market is analyzed. Although, some people claim, the brand JAWA has no future anymore, there is big opportunity on the Russian market, where JAWA could possibly succeed. The 350 model portfolio, especially model Tramp 350, which unfortunately does not fulfill the EU emission standards anymore and therefore cannot be sold in European union, has big potential to find its customers in the eastern part of Russia. Thanks to its universality and nearly maintenance-free care this model is more suitable for the demanding eastern conditions than other competing products.
- ItemStárnutí pracovní síly a jeho vliv na důchodový systém a zaměstnaneckou politiku ČR(Technická Univerzita v Liberci, 2008) Škorpilová, Pavla; Žuková, HelenaPension systems, ways of its financing and conditions by which the system is abided create the heft of social policy in every state. It is extremely important to create such system which is sustainable from state view of pension redistributor as well as from the view of an individual, who will be the potential future receiver. And exact this question of sustainability of Czech pension system occurs nowadays, when the strong baby-boom generation is ageing and number of children who will be the future pension contributors is falling. Therefore the rethinking of the current pension policy is needed as well as changing attitudes and stereotypes about the ageing population and try to make the best of the potential they still have. This paper, among others, presents what exactly does the generation (50+), which is involved the most, think about the current pension system and the whole issue of population ageing. The research tries to find out what are the retirement age limits proposed by the respondents compared to their level of education. As ANOVA test demonstrated, no significant connections between level of education and retirement age proposals were found. However the reader should bear in mind, more researches is needed to conduct and more respondents to ask to gain more results which could be then generalised.