Propagace kombinovaného studia oboru Textilní marketing
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Date
2022-06-01
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Abstract
Bakalářská práce se zabývá problematikou nízkého počtu studentů ve studijním programu Textilní marketing v kombinované formě na Fakultě textilní na Technické univerzitě v Liberci. Sleduje historii oboru, jeho klíčové předměty v průběhu studia, analyzuje prostředí, pro které je obor určen, a prvky marketingové komunikace. Experimentální část popisuje průběh preprodukce, produkce a postprodukce náborového videa, a jeho konečné vyhodnocení na základě zpětných vazeb personalistů.
The bachelor's thesis deals with the issue of a low number of students in the study program Textile Marketing in Combined Form at the Faculty of Textiles at the Technical University in Liberec. It monitors the history of the field, its key subjects during the study, analyze the environment the field is intended for, and the elements of marketing communication. The experimental part describes the course of pre-production, production and post-production of the recruitment video, and its final evaluation based on the feedback of human resources.
The bachelor's thesis deals with the issue of a low number of students in the study program Textile Marketing in Combined Form at the Faculty of Textiles at the Technical University in Liberec. It monitors the history of the field, its key subjects during the study, analyze the environment the field is intended for, and the elements of marketing communication. The experimental part describes the course of pre-production, production and post-production of the recruitment video, and its final evaluation based on the feedback of human resources.
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kombinovaná forma studia, komunikace, marketing, nábor, obor, reklama, textil, Textilní marketing, video-produkce, Combined form of study, communication, marketing, recruitment, field, advertisement, textile, Textile marketing, video production