Optimalizace procesů Launch Managementu
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Abstract
Tato bakalářská práce se zaměřuje na téma zefektivnění a optimalizace procesů Launch Managementu, vykonávaných ve společnosti ŠKODA AUTO a.s., zejména v organizační jednotce VMP - Launch Management. V úvodu teoretické části je charakterizována teorie procesního řízení organizace. Následně je představena podstata Launch Managementu a jeho procesy, které hrají nedílnou roli při procesu uvádění nového produktu na trh. V praktické části bakalářské práce jsou tyto teoretické znalosti uplatňovány při analýze jednotlivých procesů organizační jednotky VMP - Launch Management a při jejich následné optimalizaci a zefektivnění. Analýza jednotlivých procesů byla realizována z pohledu informačních toků mezi jednotlivými odděleními ve ŠKODA AUTO a zainteresovanými externími stakeholdery v podobě importérů.
This bachelor's thesis focuses on optimizing the processes of Launch Management, performed in the company ŠKODA AUTO a.s., namely in the organizational unit VMP - Launch Management. The introduction to the theoretical part of the thesis characterizes the theory of process management in an organization. Subsequently, the principles of Launch Management and relevant processes are presented. These processes play an integral role in launching a new product on the market. In the practical part of the bachelor's thesis, this theoretical knowledge is applied in the analysis of individual processes of the organizational unit VMP - Launch Management and their subsequent optimization and streamlining. The analysis of individual processes is carried out with the focus on information flows between individual departments at ŠKODA AUTO and interested external stakeholders such as importers.
This bachelor's thesis focuses on optimizing the processes of Launch Management, performed in the company ŠKODA AUTO a.s., namely in the organizational unit VMP - Launch Management. The introduction to the theoretical part of the thesis characterizes the theory of process management in an organization. Subsequently, the principles of Launch Management and relevant processes are presented. These processes play an integral role in launching a new product on the market. In the practical part of the bachelor's thesis, this theoretical knowledge is applied in the analysis of individual processes of the organizational unit VMP - Launch Management and their subsequent optimization and streamlining. The analysis of individual processes is carried out with the focus on information flows between individual departments at ŠKODA AUTO and interested external stakeholders such as importers.
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Launch Management, procesy, optimalizace, efektivita, koordinace, řízení, reporting, importér, VMP - Launch Management, SWOT analýza, komunikace, sdílení informací, centralizace dat, automatizace, aplikace LaunchTRACK, ŠKODA AUTO, Launch Management, processes, optimization, efficiency, coordination, management, reporting, importer, VMP - Launch Management, SWOT analysis, communication, information sharing, data centralization, automation, LaunchTRACK application, ŠKODA AUTO