Osobní web jako podpora osobní značky
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Abstract
Tato práce řeší vývoj osobního webu pro podporu osobní značky, společně s jejím samot-ným vytvořením. Cílem bylo provést analýzu trhu a zjistit důležité aspekty týkající se internetového prostředí, jako například obsahové a grafické zpracování, ale i užitek osobního webu. Součástí je také průzkum technologií pro vývoj webu. Po analýze potřeb osobního webu byl vytvořen web zAdvice.net v prostředí programu WordPress. Zhodnocení zmiňuje ekonomickou náročnost práce, silné a slabé stránky. V závěru jsou formulovány příležitosti pro další rozvoj webu a osobní značky.
This work deals with the development of a personal website to support a personal brand, together with its creation. The aim was to conduct market analysis and identify important aspects related to the online environment, such as content and graphic design, as well as the usefulness of a personal website. The work also includes a survey of web development technologies. After analyzing the needs of a personal website, the zAdvice.net website was created in the WordPress platform. The evaluation mentions the economic costs of the work, as well as the strengths and weaknesses. In conclusion, opportunities for further development of the website and personal brand are formulated.
This work deals with the development of a personal website to support a personal brand, together with its creation. The aim was to conduct market analysis and identify important aspects related to the online environment, such as content and graphic design, as well as the usefulness of a personal website. The work also includes a survey of web development technologies. After analyzing the needs of a personal website, the zAdvice.net website was created in the WordPress platform. The evaluation mentions the economic costs of the work, as well as the strengths and weaknesses. In conclusion, opportunities for further development of the website and personal brand are formulated.
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Analýza trhu, Technologie, Web, WordPress, Značka.