Nové trendy v propagaci fitness služeb
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Date
2016-06-02
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Abstract
Předmětem této bakalářské práce je analýza současné marketingové komunikace mezi fitness centrem a konečným zákazníkem.V rámci teoretické části se práce zabývá pojmem komunikace obecně, jejími základními nástroji a dalšími souvisejícími pojmy. V návaznosti na tyto pojmy jsou v práci rozepsány nové komunikační trendy.Praktická část obsahuje charakteristiku konkrétní firmy, analýzu prostředí firmy a její marketingové komunikace. Poté její následné zhodnocení a návrh vlastních řešení pro zlepšení situace v oblasti komunikace.
The subject of this thesis is an analysis of current marketing communications between fitness center and the end customer.The theoretical part deals with the concept of communication in general, its basic tools and other related concepts. Related to these mentioned terms the thesis deals with the new communication trends, that are also mentioned.The practical part deals with the concrete example of a company, analyses the environment of the company and its marketing communication. As following the evaluation and personal suggestions has been made to improve the situation in the frame of communication.
The subject of this thesis is an analysis of current marketing communications between fitness center and the end customer.The theoretical part deals with the concept of communication in general, its basic tools and other related concepts. Related to these mentioned terms the thesis deals with the new communication trends, that are also mentioned.The practical part deals with the concrete example of a company, analyses the environment of the company and its marketing communication. As following the evaluation and personal suggestions has been made to improve the situation in the frame of communication.
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marketing, marketingová komunikace, reklama, podpora prodeje, osobní prodej, Jatomi fitness, zákazník, marketing, marketing communication, advertisement, sales promotion, personal sale, Jatomi fitness, customer