Využití inovativního marketingu v mezinárodním obchodě
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Date
2020-11-1
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Abstract
Bakalářská práce se zabývá návrhem inovativních prvků komunikačního mixu. Teoretické části se věnuje základním pojmům inovace, marketingu a marketingové komunikace. Speciálně se zaměřuje na pojmy online marketingu. V analytické části je popsán podnik GASSO a následně analyzován i s Nizozemskem, jakožto zemí pro export. Po provedených analýzách byly navrženy vhodné inovace komunikačního mixu podniku.
The bachelor thesis deals with the design of innovative elements of the communication mix. The theoretical part deals with the basic concepts of innovation, marketing and marketing communication.It specifically focuses on the concepts of online marketing. The analytical part describes the company GASSO, followed by an analysis of the company and the Netherlands. After analysis, suitable innovations in the comapny´s communication mix were proposed.
The bachelor thesis deals with the design of innovative elements of the communication mix. The theoretical part deals with the basic concepts of innovation, marketing and marketing communication.It specifically focuses on the concepts of online marketing. The analytical part describes the company GASSO, followed by an analysis of the company and the Netherlands. After analysis, suitable innovations in the comapny´s communication mix were proposed.
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Marketingová komunikace, komunikační mix, online marketing, PPC, Nizozemsko, e-commerce, Marketing communication, communication mix, online marketing, PPC, the Netherlands, e-commerce