Tvorba grafiky a marketing vybraného podniku
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Abstract
Tato práce je zaměřena na rozboru a následné tvorbě grafiky pro marketing vybrané společnosti. Teoretická část práce bude zaměřena na popis základů její tvorby a moderním trendům v jejím zpracování. Dále se zaměří na marketing, jeho novodobou formu a jak může být spojen s grafickou tvorbou. Tyto znalosti budou využity v praktické části práce, která se věnuje tvorbou marketingových materiálů pro vybraný podnik a následné tvorbě šablon a grafickému manuálu podniku. Budou i popsány postupy a nástroje využité pro tvorbu těchto materiálů.
This thesis focuses on the analysis and subsequent creation of graphics for the marketing of a selected company. The theoretical part of the thesis will be focused on the description of the basics of graphics creation and its modern trends. It will also focus on marketing, its modern form and how it can be linked to graphic design. This knowledge will be used in the practical part of the thesis, which will focus on the creation of graphics for a selected company and the subsequent creation of templates and a brand manual for the compan. The procedures and tools used to create these materials will be described.
This thesis focuses on the analysis and subsequent creation of graphics for the marketing of a selected company. The theoretical part of the thesis will be focused on the description of the basics of graphics creation and its modern trends. It will also focus on marketing, its modern form and how it can be linked to graphic design. This knowledge will be used in the practical part of the thesis, which will focus on the creation of graphics for a selected company and the subsequent creation of templates and a brand manual for the compan. The procedures and tools used to create these materials will be described.
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Brand, grafika, marketing, marketingová strategie