Start-up jako fenomén dnešního podnikání
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Date
2023-06-07
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Abstract
Tato bakalářská práce se zaměřuje na téma konkurenceschopnosti start-upového podnikání, které je v současné době velice oblíbené. V teoretické části jsou popsány pojmy start-up a start-upové podnikání ve službách. Následně je charakterizována konkurenceschopnost, představena analýza konkurenčního prostředí a konkurenční strategie. Praktická část práce pojednává o vybraném start-upu z odvětví e commerce, Bianu s.r.o. Pro tento podnik je zpracována analýza konkurenčního prostředí firmy, její následné shrnutí a navržené doporučení pro konkurenční strategii. Cílem práce je zanalyzování a posouzení, zda je fenomén dnešního podnikání, start-up, konkurenceschopný z hlediska vybrané společnosti.
This bachelor thesis focuses on the topic of competitiveness of a start-up business, which is very popular nowadays. The theoretical part describes the concepts of start up and start-ups in services. Subsequently, competitiveness is characterized and the analysis of the competitive environment and competitive strategy is presented. The practical part of the thesis discusses a selected start-up in the e commerce sector called Biano s.r.o. An analysis of the company's competitive environment, its subsequent summary and proposed recommendations for a competitive strategy are processed for this company. The aim of the thesis is to analyse and assess whether the phenomenon of today's business, the start-up, is competitive from the point of view of the selected company.
This bachelor thesis focuses on the topic of competitiveness of a start-up business, which is very popular nowadays. The theoretical part describes the concepts of start up and start-ups in services. Subsequently, competitiveness is characterized and the analysis of the competitive environment and competitive strategy is presented. The practical part of the thesis discusses a selected start-up in the e commerce sector called Biano s.r.o. An analysis of the company's competitive environment, its subsequent summary and proposed recommendations for a competitive strategy are processed for this company. The aim of the thesis is to analyse and assess whether the phenomenon of today's business, the start-up, is competitive from the point of view of the selected company.
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analýza konkurenčního prostředí, e-commerce, konkurence, konkurenceschopnost, konkurenční výhoda, podnik, start-up, technologická firma