Proces internacionalizace vybrané české společnosti
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Date
2016-10-31
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Abstract
Tato diplomová práce se zabývá procesem internacionalizace vybrané české společnosti, kterou je Lasvit specializující se na produkci skleněných svítidel a produktů ze skla všeobecně. Teoretická část rozebírá internacionalizaci, jednotlivé přístupy, pohledy jiných autorů, možnosti hodnocení jejího rozsahu a úrovně. Pozornost je také věnována českému podnikatelskému prostředí. V analytické části je nejprve představena společnost Lasvit včetně popisu jejího internacionalizačního vývoje. Následně je analyzován internacionalizační proces této společnosti za pomoci vybraného modelu a ustanovených podmínek, za kterých lze podnik označit za born global. Cílem práce bylo, na základě poznatků získaných důkladnou literární rešerší a následným umístěním problému do konkrétního českého prostředí a podrobné kvantitativní a kvalitativní analýzy společnosti, nabídnout řešení v podobě doporučení pro další internacionalizační vývoj. Výsledky prokázaly, že Lasvit je možno považovat za úspěšný příklad born global společnosti.
This diploma thesis deals with the process of internationalization of a chosen Czech company, which is Lasvit specializing in a production of glass lights and glass products in general. The theoretical part discusses internationalization, individual approaches, views of other authors, possibilities of evaluation of its scope and level. Attention is also paid to the Czech business environment. In the analytical part, firstly Lasvit is introduced, including a description of its internationalization development. Subsequently, the internationalization process of this company is analyzed using the selected model and the conditions under which the company can be marked as a born global. A target of the work was, based on the knowledge gained by thorough literary research and the subsequent placement of the problem in a specific Czech environment and a detailed qualitative and qualitative analysis of the company, to offer a solution in the form of recommendations for a further international development. Results have shown, that Lasvit could be considered as a successful example of born global company.
This diploma thesis deals with the process of internationalization of a chosen Czech company, which is Lasvit specializing in a production of glass lights and glass products in general. The theoretical part discusses internationalization, individual approaches, views of other authors, possibilities of evaluation of its scope and level. Attention is also paid to the Czech business environment. In the analytical part, firstly Lasvit is introduced, including a description of its internationalization development. Subsequently, the internationalization process of this company is analyzed using the selected model and the conditions under which the company can be marked as a born global. A target of the work was, based on the knowledge gained by thorough literary research and the subsequent placement of the problem in a specific Czech environment and a detailed qualitative and qualitative analysis of the company, to offer a solution in the form of recommendations for a further international development. Results have shown, that Lasvit could be considered as a successful example of born global company.
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Born global, born globals, internacionalizace, internacionalizace podniku, Lasvit, proces internacionalizace, Born global, born globals, internationalization, business internationalization, Lasvit, internationalization process