Public relations v oděvním průmyslu
Title Alternative:The Public Relations in the Clothing Industry
| dc.contributor.advisor | Zlámal, Jaroslav | |
| dc.contributor.author | Vlachová, Darina | |
| dc.date | 2006 | |
| dc.date.accessioned | 2013-12-27 | |
| dc.date.available | 2013-12-27 | |
| dc.date.committed | 2006-05-15 | |
| dc.date.defense | 2006-06-06 | |
| dc.date.issued | 2006-01-01 | |
| dc.date.submitted | 2005-12-07 | |
| dc.degree.level | bc | |
| dc.description | katedra: KKV; rozsah: 45 s., 9 s. obr. příloh | cs |
| dc.description.abstract | The target of this bachelor work is to acquaint the reader with the theme PUBLIC RELATIONS and it's practice, usage in the company Vandenberg, a.s., manufactured sportwear and style of clothing for young people. In the end of this bachelor work is an evaluation of communication strategy and are designed methods of improvement of another communication for improvement the company. | en |
| dc.description.abstract | Cílem této bakalářské práce je seznámení čtenáře s tématem PUBLIC RELATIONS a jejím využitím v praxi u firmy Vandenberg, a.s., zabývající se výrobou sportovní a stylové konfekce pro mladé. V závěru práce jsou zhodnoceny komunikační strategie a navrženy způsoby vylepšení další komunikace pro vylepšení firmy. | cs |
| dc.format | text | |
| dc.identifier.uri | https://dspace.tul.cz/handle/15240/3279 | |
| dc.language.iso | cs | |
| dc.publisher | Technická Univerzita v Liberci | cs |
| dc.subject | public relations | en |
| dc.subject | image | en |
| dc.subject | press relations | en |
| dc.subject | price | en |
| dc.subject | people | en |
| dc.subject | promotion | en |
| dc.subject | marketing | en |
| dc.subject | inzerce | cs |
| dc.subject | segmentace | cs |
| dc.subject | koncepce | cs |
| dc.subject | public relations | cs |
| dc.subject | image | cs |
| dc.subject | press relations | cs |
| dc.subject | price | cs |
| dc.subject | people | cs |
| dc.subject | promotion | cs |
| dc.subject | marketing | cs |
| dc.subject.verbis | marketing | cs |
| dc.title | Public relations v oděvním průmyslu | cs |
| dc.title.alternative | The Public Relations in the Clothing Industry | en |
| dc.type | Thesis | |
| local.department | KKV | cs |
| local.faculty | Fakulta textilní | cs |
| local.identifier.stag | 12211 | |
| local.identifier.verbis | 290501 | |
| local.note.administrators | oprava_A | |
| local.verbis.aktualizace | 2019-10-05 06:14:39 | cs |
| local.verbis.studijniprogram | KKV TŘOV | cs |
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