The competitiveness and competitive strategies of companies in the czech part of Euroregion Nisa

Thumbnail Image
Journal Title
Journal ISSN
Volume Title
Technická Univerzita v Liberci
Technical university of Liberec, Czech Republic
This paper was written as part of a specific research project at the Technical University of Liberec, Faculty of Economics. It deals with part of the aim of the project: the use of competitive strategies and competitive advantages among companies in the Czech part of Euroregion Nisa. Methodological approaches to the topics of competitive strategies and the competitive environment from the perspective of experts on the matter are presented in the introduction to the paper. The main aim of the paper is to identify competitive strategies, primarily from the perspective of individual branches of industry and the size of a company, because it cannot be said that there is one and the same strategy for all types of company. It is in the interests of each and every company to determine what its best competitive advantage is in light of the situation on the market, the aims it has set for itself or its opportunities and resources. A well- chosen competitive strategy provides the chance to place a product on the market in the best way possible in relation to what other companies have to offer. The authors of the paper deal with the issue of the main competitive strategies that companies now use and in what lies their competitive advantage. Results and discussion are found in an evaluation of primary research undertaken among 170 companies in the Czech part of Euroregion Nisa. A detailed investigation confirmed that competitive advantage and competitive strategies need to be understood as multi-dimensional and multi-factored. It can be contended that successful companies need to produce differentiated products at low cost and have to be flexible.
competition, competitive strategy, research, ompetitiveness, investigative competitive strateg, competitive environment, M31