Assessing banner ads effectiveness based on the type of the creative content

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dc.contributor.authorSemerádová Terezacs
dc.contributor.authorWeinlich Petrcs
dc.date.accessioned2018-09-25T12:17:27Z
dc.date.available2018-09-25T12:17:27Z
dc.date.issued2017cs
dc.format.extent8cs
dc.identifier.isbn978-0-9998551-0-2cs
dc.identifier.urihttps://dspace.tul.cz/handle/15240/31669
dc.language.isoengcs
dc.relation.ispartofseries0cs
dc.subjectbanner advertisementscs
dc.subjectuser attentioncs
dc.subjectbanner placementcs
dc.subjectbanner formatcs
dc.subjectbanner blindnesscs
dc.titleAssessing banner ads effectiveness based on the type of the creative contentcs
local.identifier.publikace5133
local.identifier.wok999en
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