Assessing banner ads effectiveness based on the type of the creative content

Date
2017
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
Description
Subject(s)
banner advertisements, user attention, banner placement, banner format, banner blindness
Citation
Item identifier
https://dspace.tul.cz/handle/15240/31669
ISSN
ISBN
978-0-9998551-0-2
Collections