Research Anthology on Strategies for Using Social Media as a Service and Tool in Business
dc.contributor.author | Semerádová Tereza | cs |
dc.contributor.author | Weinlich Petr | cs |
dc.date.accessioned | 2022-01-29T18:22:29Z | |
dc.date.available | 12-04-2021 | en |
dc.date.available | 2022-01-29T18:22:29Z | |
dc.date.issued | 2021 | cs |
dc.format.extent | 1865 | cs |
dc.identifier.doi | 10.4018/978-1-7998-9020-1 | |
dc.identifier.isbn | 978-1-79989-020-1 | cs |
dc.identifier.uri | https://dspace.tul.cz/handle/15240/162180 | |
dc.language.iso | eng | cs |
dc.publisher | IGI Global | cs |
dc.relation.ispartofseries | 1 | cs |
dc.relation.uri | https://www.igi-global.com/book/research-anthology-strategies-using-social/275414 | cs |
dc.subject | Branding | cs |
dc.subject | Consumer Engagement | cs |
dc.subject | Consumer Relationships | cs |
dc.subject | Corporate Social Media | cs |
dc.subject | Decision Making | cs |
dc.subject | Employee Use of Social Media | cs |
dc.subject | Knowledge Management | cs |
dc.subject | Marketing | cs |
dc.subject | Social Collaboration | cs |
dc.subject | Social Media | cs |
dc.subject | Social Media Mining | cs |
dc.subject | Social Networking | cs |
dc.title | Research Anthology on Strategies for Using Social Media as a Service and Tool in Business | cs |
local.identifier.publikace | 8877 |