Prezentace značky STYX
Title Alternative:Promotion of brend STYX
Loading...
Date
2007
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Technická Univerzita v Liberci
Abstract
Tato bakalářská práce je zpracována pro firmu STYX, která se zabývá výrobou a distribucí spodního prádla a sportovního oblečení. V první části práce je charakterizována firma STYX a její produkty. Hlavním bodem další části je marketingový výzkum, který zjišťuje povědomí o značce mezi spotřebiteli a také jejich nákupní zvyky a preference. Závěr je zaměřen na možnost otevření nové značkové prodejny v Obchodním centru v Pardubicích a její finanční rozpočet.
This bachelor work has been made for the firm Styx, which produce and sell underwear and casual clothes. In the first part of this work we{\crq}re talking about a firm Styx and their products. The main question of the second part is marketing, that is searching their clients and their shopping statistic and preference. The main part is about a possibility to open a new shop in a Department store in Pardubice. More over, is talking about the finance that would be needed for their opening.
This bachelor work has been made for the firm Styx, which produce and sell underwear and casual clothes. In the first part of this work we{\crq}re talking about a firm Styx and their products. The main question of the second part is marketing, that is searching their clients and their shopping statistic and preference. The main part is about a possibility to open a new shop in a Department store in Pardubice. More over, is talking about the finance that would be needed for their opening.
Description
katedra: KHT; rozsah: 37 s., 15 s. příloh