Using the Data Envelopment Analysis for Evaluation and Selection of CRM system
| dc.contributor.author | Pelloneová Natalie | cs |
| dc.contributor.author | Štichhauerová Eva | cs |
| dc.date.accessioned | 2020-06-08T09:28:26Z | |
| dc.date.available | 07-41-2018 | en |
| dc.date.available | 2020-06-08T09:28:26Z | |
| dc.date.issued | 2018-01-01 | cs |
| dc.date.updated | 07-12-2019 | en |
| dc.format.extent | 8 | cs |
| dc.identifier.isbn | 978-80-261-0833-7 | cs |
| dc.identifier.uri | https://dspace.tul.cz/handle/15240/155113 | |
| dc.language.iso | cze | cs |
| dc.publisher | Západočeská univerzita v Plzni | cs |
| dc.publisher.city | Plzeň | cs |
| dc.relation.ispartof | Sborník z konference Trendy v podnikání 2018, 15. 8211 16. listopadu 2018 | en |
| dc.relation.ispartofseries | 1 | cs |
| dc.subject | customer relationship management | cs |
| dc.subject | CRM system | cs |
| dc.subject | data envelopment analysis | cs |
| dc.subject | DEA | cs |
| dc.title | Using the Data Envelopment Analysis for Evaluation and Selection of CRM system | en |
| dc.title | Využití analýzy datových obalů pro hodnocení a výběr CRM systému | cs |
| local.event.location | Plzeň | en |
| local.identifier.publikace | 5692 |