Media and regional capitals in the Czech Republic: a quantitative perspective

Simple item page
dc.contributor.authorSucháček, Jan
dc.contributor.authorSeďa, Petr
dc.contributor.authorFriedrich, Václav
dc.contributor.otherEkonomická fakultacs
dc.date.accessioned2014-05-22
dc.date.available2014-05-22
dc.date.issued2013-08
dc.description.abstractMarketing environment of any entity is created by demographic, economic, legislative, social, natural and technological domains. All of them represent mutually interconnected systems. Albeit territorial marketing suffers from numerous methodological misunderstandings so far, marketing milieu of individual towns and regions is affected by the very same systems as mentioned above. Media can be treated as one of the most important determinants shaping the marketing environment of territorial units. The situation is even more intriguing in transition/post-transition countries, among which Czech Republic can be ranked. There are only little doubts that topics appearing in media co-determine the formation of mental maps and subsequently also socioeconomic developments in individual territories. Nonetheless, taking into account the scope of this article, our attention will be focused on contributions in national TV coverage, which are related to individual regional metropolises in the Czech Republic. The amount of regional capitals at NUTS III level in the country is 13. Quantitative analysis will be devoted to the quantity of afore contributions as towns that disappear from media space become less conspicuous also in real life. These contributions will be evaluated also in a wider context, i.e. the distance of individual towns from the media headquarters located in the capital city and the population of individual regional capitals will be considered too. In order to quantify and evaluate mentioned dependencies it will be used the methods of regression and correlation analysis.en
dc.formattext
dc.format.extent532-541cs
dc.identifier.isbn978-80-7372-953-0
dc.identifier.urihttps://dspace.tul.cz/handle/15240/6949
dc.language.isoen
dc.publisherTechnická Univerzita v Libercics
dc.publisherTechnical university of Liberec, Czech Republicen
dc.publisher.abbreviationTUL
dc.relation.ispartofseriesLiberec economic forum 2013: proceedings of the 11th international conference: 16th - 17th September 2013, Sychrov, Czech republic, EU /[editor Aleš Kocourek];1
dc.subjectCzech Republicen
dc.subjectmediaen
dc.subjectregional developmenten
dc.subjectregression analysisen
dc.subject.classificationC12
dc.subject.classificationC51
dc.subject.classificationR19
dc.subject.classificationR50
dc.subject.classificationR58
dc.subject.classificationR59
dc.titleMedia and regional capitals in the Czech Republic: a quantitative perspectivecs
dc.typeArticleen
local.accessopen
local.facultyFaculty of Economics
local.fulltextyes
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
55 532.pdf
Size:
1.42 MB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections