PROPAGACE FIRMY FEZKO A.S. (kolekce oděvů z firemních textilií)
Title Alternative:Promotionn of Company Fezko a.s.
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Date
2007
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Technická Univerzita v Liberci
Abstract
Tato práce ukazuje propagaci od počátku, tedy cestu od historie do dneška. V teoritecké práci se setkáme s problematikou marketingu, reklamy, propagace, teorie barev a historii textilního průmyslu v České republice. Dozvíme se o vývoji textilu a reakci evropského textilu na asijský trh. V praktické části této práce jsem se zabýval zhotovením samotné propagační kolekce pro firmu Fezko a.s.. Vycházel jsem z teoretických i praktických znalostí reklamy, teorie barev, konstrukcí i technologických postupů.
This work is showing the promotion also the way from history until today. In theoretical part of this work are problems of marketing advertising promotion theory of colours and history of textile industry in Czech republic. We come to know about the textile development and also European textile reaction on the asian market. In the practical part of this work I was concerned with fashion collection making for company Fezko a.s.. I moved out from theory and practices knowledges of advertising and theory of colours, construction and technology too.
This work is showing the promotion also the way from history until today. In theoretical part of this work are problems of marketing advertising promotion theory of colours and history of textile industry in Czech republic. We come to know about the textile development and also European textile reaction on the asian market. In the practical part of this work I was concerned with fashion collection making for company Fezko a.s.. I moved out from theory and practices knowledges of advertising and theory of colours, construction and technology too.
Description
katedra: KDE; přílohy: CD ROM,; rozsah: 62 s.
Subject(s)
reklama, textil, barva, propagace, psychologie trhu, historie textilu, marketing, advertising, textile, colour, promotion, psychology of the market, history of textile, marketing