On-line marketing v softwarové společnosti
Title Alternative:On-line Marketing in Software Company
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Bakalářská práce se zabývá problematikou on-line marketingu s důrazem na provoz a optimalizaci webových stránek. V první kapitole jsou popsány formy on-line marketingu se zaměřením na prostředí B2B trhu. Další kapitola je věnována webové analytice, která je nedílnou součástí hodnocení úspěšnosti marketingových kampaní na internetu. První dvě kapitoly jsou převážně teoretické. Třetí kapitola této práce je věnována popisu průběhu projektu, jehož cílem bylo vytvoření nových webových stránek konkrétní softwarové společnosti. Touto kapitolou začíná praktická část zaměřená na konkrétní oblasti on-line marketingu v dané společnosti, kterou je právě problematika tvorby webových stránek, registrace v katalozích firem, použití propagačního videa a prezentace na sociálních sítích.
This bachelor thesis discusses the issue of online marketing with a special emphasis on workflow and website optimization. The first chapter describes different forms of online marketing with a focus on the B2B market. Following chapter is dedicated to web analytics which is a necessary part of the evaluation of the overall success of marketing campaigns all over the Internet. The first two chapters are rather largely theoretical. The third chapter of the thesis is devoted to the description of the project progress whose aim was to create a new website for the specific software company. Within this chapter begins the practical part of the thesis that focuses on specific areas of online marketing in the company which is just the mentioned issue of creating the websites, registration in catalogs of companies or the use of promotional videos and presentation on social networks.
This bachelor thesis discusses the issue of online marketing with a special emphasis on workflow and website optimization. The first chapter describes different forms of online marketing with a focus on the B2B market. Following chapter is dedicated to web analytics which is a necessary part of the evaluation of the overall success of marketing campaigns all over the Internet. The first two chapters are rather largely theoretical. The third chapter of the thesis is devoted to the description of the project progress whose aim was to create a new website for the specific software company. Within this chapter begins the practical part of the thesis that focuses on specific areas of online marketing in the company which is just the mentioned issue of creating the websites, registration in catalogs of companies or the use of promotional videos and presentation on social networks.