Prezentace Katedry tělesné výchovy a sportu FP TUL formou propagačních videomateriálů
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Bakalářská práce se zabývá vytvořením propagačního videa a dalších multimediálních výstupů k prezentaci Katedry tělesné výchovy a sportu Technické univerzity v Liberci. Práce se opírá o základy marketingového mixu a významu značky. Dále jsou rozpracovány informace o reklamě a propagaci. S tvorbou propagačních materiálů úzce souvisí multimédia, která jsou popsána z hlediska videa a natáčecí techniky. Při tvorbě této bakalářské práce byla vytvořena také analýza propagačních materiálů jiných tělovýchovných pracovišť.
This bachelor's thesis deals with the creation of a promotional video and other multimedia outputs for the presentation of the Department of Physical Education and Sport of the Technical University of Liberec. The thesis is based on the basics of the marketing mix and the importance of the brand and also elaborates information about advertising and promotion. The creation of promotional materials is closely related to multimedia, which are described in terms of video and filming techniques. During the creation of this bachelor's thesis, an analysis of promotional materials of the other physical education institution was also created.
This bachelor's thesis deals with the creation of a promotional video and other multimedia outputs for the presentation of the Department of Physical Education and Sport of the Technical University of Liberec. The thesis is based on the basics of the marketing mix and the importance of the brand and also elaborates information about advertising and promotion. The creation of promotional materials is closely related to multimedia, which are described in terms of video and filming techniques. During the creation of this bachelor's thesis, an analysis of promotional materials of the other physical education institution was also created.
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Intro, Katedra tělesné výchovy a sportu FP TU v Liberci, outro, propagace, Technická univerzita v Liberci, video, Department of Physical Education and Sport FP TU in Liberec, intro, outro, promotion, Technical University of Liberec, video