Vstup podniku ze sektoru automotive na zahraniční trh
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Date
2024-06-06
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Abstract
Tématem bakalářské práce "Vstup podniku ze sektoru automotive na zahraniční trh" je popis okolností doprovázejících expanzi vybrané firmy do zahraničí. V teoretické části je popsána a vysvětlena podniková internacionalizace, formy vstupu firmy na zahraniční trhy a marketingové prostředí podniku spolu s nástroji pro jeho analýzu. V analytické části práce je charakterizován vybraný podnik a představen cílový zahraniční trh. Je provedena analýza podnikového makroprostředí a mikroprostředí pomocí nástrojů PESTEL analýzy a benchmarkingu. Získané poznatky jsou následně shrnuty v matici SWOT. Nakonec jsou nastíněny tři možné scénáře vývoje na zahraničním trhu, identifikovány konkrétní klíčové otázky firmy doprovázející její expanzi a navržena jejich možná řešení.
The topic of the bachelor thesis "Entry of an Automotive Sector Company into Foreign Market" is a description of the circumstances accompanying the expansion of a selected company abroad. In the theoretical part, corporate internationalization, forms of entry into foreign markets, and the marketing environment of the company, along with tools for its analysis are described and explained. In the analytical part, the selected company is characterized, and the target foreign market is introduced. An analysis of the company's macroenvironment and microenvironment is conducted using PESTEL analysis and benchmarking tools. The findings are subsequently summarized in a SWOT matrix. Finally, three possible development scenarios in the foreign market are outlined, specific key questions accompanying the company's expansion are identified, and their possible solutions are proposed.
The topic of the bachelor thesis "Entry of an Automotive Sector Company into Foreign Market" is a description of the circumstances accompanying the expansion of a selected company abroad. In the theoretical part, corporate internationalization, forms of entry into foreign markets, and the marketing environment of the company, along with tools for its analysis are described and explained. In the analytical part, the selected company is characterized, and the target foreign market is introduced. An analysis of the company's macroenvironment and microenvironment is conducted using PESTEL analysis and benchmarking tools. The findings are subsequently summarized in a SWOT matrix. Finally, three possible development scenarios in the foreign market are outlined, specific key questions accompanying the company's expansion are identified, and their possible solutions are proposed.
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Internacionalizace podniku, analýza trhu, formy vstupu na zahraniční trh, podnikové prostředí, PESTEL analýza, analýza konkurence, SWOT matice, vietnamský trh, automotive odvětví, produktové portfolio, elektromobilita