Analýza florbalového klubu FBC Liberec s důrazem na management a marketing
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Abstract
Bakalářská práce analyzuje management a práci marketingového oddělení florbalového oddílu FBC Liberec. Hlavní důraz je kladen na marketingové oddělení a to zejména na jeho práci po roce 2012, kdy Česká florbalová unie zavedla projekt na podporu marketingových pracovníků extraligových týmů.Informativně se tato práce věnuje stavu marketingových činností klubu před rokem 2012 a ukazuje, jakým způsobem se práce vyvinula.Dalším bodem je současný stav organizační struktury klubu a stručný pohled do historie organizačního vývoje v oddílu.V závěru práce hodnotí celkový stav managementu a marketingu a nabízí vlastní návrhy na zlepšení současného stavu.
This bachelor thesis is primary focused on the analysis of work and management in marketing department of the floorball club FBC Liberec. The main emphasis of concentration is on marketing department, especially on all information since 2012 when the Czech floorball union has started this project for support of marketing workers of all the teams in premier league.This bachelor thesis informs about marketing activities before 2012 and the progress after as the activities have been evolving.The next point of interest is brief analyzes of the current state of organizational structure and its history. The final part of this bachelor thesis shows the overall review of management and marketing in FBC Liberec with some suggestions and proposals how to improve their current situation.
This bachelor thesis is primary focused on the analysis of work and management in marketing department of the floorball club FBC Liberec. The main emphasis of concentration is on marketing department, especially on all information since 2012 when the Czech floorball union has started this project for support of marketing workers of all the teams in premier league.This bachelor thesis informs about marketing activities before 2012 and the progress after as the activities have been evolving.The next point of interest is brief analyzes of the current state of organizational structure and its history. The final part of this bachelor thesis shows the overall review of management and marketing in FBC Liberec with some suggestions and proposals how to improve their current situation.
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FBC Liberec, florbal, management klubu, marketing sportu, analýza, FBC Liberec, floorball, club management, sport marketing, analysis