Propagace výrobků firmy Elmertex k.s. na českém trhu
Title Alternative:The Elmertex products sales promotion on Czech market
Loading...
Date
2007
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Technická Univerzita v Liberci
Abstract
Bakalářská práce pojednává v úvodu o vývoji firmy Gebr. Elmer&Zweifel potažmo Elmertex k.s. Jsou představeny a popsány výrobkové řady z bio bavlny, cíle a poslání firmy Elmertex. Filosofie značky Cotonea, a biologicky kontrolované pěstování bavlny. Druhá část je zaměřena na teorii marketingové komunikace, teorii komunikačního mixu a popsána je i stávající komunikace firmy. Samostatnou částí bakalářské práce je příloha, jež obsahuje konkrétní vzorky tkanin, vyráběných firmou Elmertex k.s.
The introductory of the Bachelor work deals with the trend of the Gebr.Elmer&Zweifel Company and its subsidiary company Elmertex k.s. Here at the company´s tiers of bio-cotton products, objectives and mission are introduced and described. The Cotonea brand philosophy is to grow biologically controlled cotton. The second part is focused on theories of the marketing communication, the communication mix including the existing communication inside the company. An individual part of the work is its supplement with the fabric samples produced by Elmertex k.s.
The introductory of the Bachelor work deals with the trend of the Gebr.Elmer&Zweifel Company and its subsidiary company Elmertex k.s. Here at the company´s tiers of bio-cotton products, objectives and mission are introduced and described. The Cotonea brand philosophy is to grow biologically controlled cotton. The second part is focused on theories of the marketing communication, the communication mix including the existing communication inside the company. An individual part of the work is its supplement with the fabric samples produced by Elmertex k.s.
Description
katedra: KHT; přílohy: 1 CD ROM; rozsah: 45 s, 7 s. příloh
Subject(s)
bio bavlna, marketingová komunikace, propagace, organic cotton, marketing communication, promotion