Využití digitálního marketingu ve vybraném podniku.
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Date
2022-01-25
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Abstract
Diplomová práce se zabývá návrhem řešení e-commerce marketplace platformy pro obchodování použitých lithium-iontových baterií. Teoretická část práce se zaměřovala především na pojmy digitálního marketingu, e-commerce, cirkulární ekonomiky, elektromobility a pojmů, které se s těmito tématy úzce pojí. V praktické části práce byla nejdříve provedena analýza potenciální konkurence z více pohledů, dále pak byly určeny cílové skupiny a zmapovány kroky v rámci zákaznické zkušenosti. Následně byl proveden výpočet potenciálního množství použitých baterií na trhu a poté vypočítán předpokládaný příjem pro zprostředkovatele marketplace. Z analýzy a výsledků výpočtů vyplynul potenciál a rizika pro e-commerce platformu orientující se na použité lithium-iontové akumulátory využívané v elektromobilech.
The diploma thesis is focused on designing an e-commerce marketplace platform for trading used lithium-ion batteries. The theoretical part of the thesis was mainly focused on basic terms of digital marketing, e-commerce, circular economics, electromobility and terms related to these topics. In the practical part of the work, at first,an analysis of potential competition was performed from multiple perspectives. Moreover, the target groups were identified and the steps within the customer experience were mapped. Subsequently, the potential amount of used batteries on the market was calculated and then the estimated revenue for the marketplace intermediaries was calculated. The analysis and results of the calculations revealed the potential and risks for the e-commerce platform focusing on used lithium-ion batteries used in electric vehicles.
The diploma thesis is focused on designing an e-commerce marketplace platform for trading used lithium-ion batteries. The theoretical part of the thesis was mainly focused on basic terms of digital marketing, e-commerce, circular economics, electromobility and terms related to these topics. In the practical part of the work, at first,an analysis of potential competition was performed from multiple perspectives. Moreover, the target groups were identified and the steps within the customer experience were mapped. Subsequently, the potential amount of used batteries on the market was calculated and then the estimated revenue for the marketplace intermediaries was calculated. The analysis and results of the calculations revealed the potential and risks for the e-commerce platform focusing on used lithium-ion batteries used in electric vehicles.
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Marketplace, digitální marketing, customer journey, e-commerce, cirkulární ekonomika, elektromobilita, lithium-iontové baterie, recyklace, 2nd life, Marketplace, digital marketing, customer journey, e-commerce, circular economy, electromobility, lithium-ion batteries, recycling, 2nd life