Podnikatelský plán pro eventovou agenturu
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Date
2015-06-16
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Abstract
Diplomová práce se zabývá sestavením podnikatelského plánu pro drobný podnik, který bude působit v oblasti event marketingu. Cílem práce bylo vytvořit podnikatelský plán pro eventovou agenturu a zhodnotit jej s ohledem na výsledky finančního plánu. První část diplomové práce podává přehled o základních pojmech týkajících se event marketingu. Zmíněny jsou i nezbytné legislativní normy při zakládání podniku a náležitosti podnikatelského plánu. Další část práce se zabývá využitím event marketingu ve světě. Diplomová práce dále popisuje situaci na trhu marketingových služeb v České republice,která vychází z výsledků vlastního dotazníkového šetření. Teoretické poznatky byly uplatněny při sestavování samotného podnikatelského plánu, v rámci něhož byl zpracován také finanční plán. Na základě vytvořeného plánu bylo zjištěno, že by se podnik mohl na trhu uplatnit. Agentura se však bude v prvních třech letech potýkat se ztrátou.
Business plan for event agencyThis thesis details the formation of a business plan for a new small entity in the area of event marketing. The purpose of this thesis was to create the business plan and evaluate it with regard to results of a financial plan. The first part of the thesis submits an overview of basic terms related to event marketing. The necessary legislative standards for setting up a business and the essentials of a business plan are also mentioned. The next part of thethesis deals with the usage of event marketing in the world. The thesis further describes the situation on the market of event marketing services in the Czech Republic, which is based on the results of its own survey. The theoretical findings were applied in the compilation of actual business plan, in which was also included financial plan. Based on these findings was found, that there is a place on a market for a company like this. However, the agency will have to deal with loss in the first three years.
Business plan for event agencyThis thesis details the formation of a business plan for a new small entity in the area of event marketing. The purpose of this thesis was to create the business plan and evaluate it with regard to results of a financial plan. The first part of the thesis submits an overview of basic terms related to event marketing. The necessary legislative standards for setting up a business and the essentials of a business plan are also mentioned. The next part of thethesis deals with the usage of event marketing in the world. The thesis further describes the situation on the market of event marketing services in the Czech Republic, which is based on the results of its own survey. The theoretical findings were applied in the compilation of actual business plan, in which was also included financial plan. Based on these findings was found, that there is a place on a market for a company like this. However, the agency will have to deal with loss in the first three years.
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Podnikatelský plán, event marketing, event, malé a střední podnikání, agentura, Business plan, event marketing, event, small and medium-sized entities, agency