Využití internetu v marketingu ve fotbalovém klubu AC Sparta Praha fotbal, a.s.
Title Alternative:Use of Internet in Marketing of AC Sparta Praha fotbal, a.s. Footbal Club
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Date
2006-01-01
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Technická Univerzita v Liberci
Abstract
Využití internetu v marketingu je v dnešní době nezbytné. Bakalářská práce se zabývá uplatněním nástrojů marketingové komunikace v internetové propagaci AC Sparta Praha fotbal. a.s., kontaktu s fanoušky prostřednictvím internetu a vymezením prostředků. jak dosáhnout co nejlepší propagace. K tomu slouží webové stránky a jejich následná prezentace, což bude obojí podrobeno analýze s doporučením vhodných změn.
Use of Internet in marketing is nowadays necessary. This Bachelor work deals with utilization of marketing communication tools in Internet advertising. contact with fans through Internet and specification of means in order to achieve the best advertising possible. Websites and their presentation serve this purpose. Both will be subject to an analysis together with recommendations indicating what should be changed and where a different approach would be suitable.
Use of Internet in marketing is nowadays necessary. This Bachelor work deals with utilization of marketing communication tools in Internet advertising. contact with fans through Internet and specification of means in order to achieve the best advertising possible. Websites and their presentation serve this purpose. Both will be subject to an analysis together with recommendations indicating what should be changed and where a different approach would be suitable.
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katedra: KTV;