Vstup na zahraniční trh formou reexportu
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Date
2022-05-31
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Abstract
Bakalářská práce Vstup na nový zahraniční trh formou reexportu pojednává o problematice vstupu české firmy na nový zahraniční trh. Cílem práce je zprvu zjistit jakým druhem reexportu se konkrétní firma zabývá a dále zhodnotit a doporučit vstup na nový zahraniční trh. První část je především teoretická, kdy práce popisuje obchod, reexport a jaké jsou varianty vstupu na zahraniční trh. Také se v této části píše o obchodní politice, která je důležitá při vstupu na zahraniční trh, který není součástí EU. Druhá část práce je zaměřena již na konkrétní firmu a popisuje se zde její nová cílová země s analýzami. V závěru je doporučení zda vstoupit či nikoliv na nový zahraniční trh.
Entry into a new foreign market in the form of re-export deals with the issue of entry of a Czech company into a new foreign market. The aim of the thesis is firstly to find out what kind of re-export a particular company deals with and to further evaluate and recommend entering a new foreign market.The first part of the thesis is mainly theoretical. It explores trade, re-export and what the options for entering the foreign market are. This section also discusses trade policy, which is important in entering a foreign market, specifically if the market is outside of the European Union. The second part of the thesis is focused on a specific company and describes its new target market as well as its analysis. To conclude the thesis, there is a recommendation whether or not it makes sense to enter this specific foreign market.
Entry into a new foreign market in the form of re-export deals with the issue of entry of a Czech company into a new foreign market. The aim of the thesis is firstly to find out what kind of re-export a particular company deals with and to further evaluate and recommend entering a new foreign market.The first part of the thesis is mainly theoretical. It explores trade, re-export and what the options for entering the foreign market are. This section also discusses trade policy, which is important in entering a foreign market, specifically if the market is outside of the European Union. The second part of the thesis is focused on a specific company and describes its new target market as well as its analysis. To conclude the thesis, there is a recommendation whether or not it makes sense to enter this specific foreign market.
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Reexport, obchod, zahraniční obchod, mezinárodní obchod, formy vstupu na nový zahraniční trh, obchodní politika, Reexport, trade, foreign trade, international trade, forms of entering a new foreign market, business policy